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The
final schedule will be online in early January
The conferences will be translated simultaneously
into French, Spanish, Italian,
German, Russian and Japanese. |
 THURSDAY
24 JANUARY 2008 - DISCOVERIES…
•Speed-Dating
at the Salon International de la Lingerie
Placing them in the spotlight!
Some have developed a new line, collection or product.
Others are launching a new concept or brand. They
have all chosen the Salon International de la Lingerie
to present, explain and sell their idea. Each of
them has 15 minutes to seduce and convince you.
Don’t miss their new products.
•Evolution:
Lingerie trends
by Jos Berry - Concepts Paris
Presentation and highly professional overview of
international trends and macro-developments, as
well as highlights from the show’s exhibitors.
•Ready for
brand new talent?
Young, talented and positively brimming with style,
they are prepared to do anything, or almost anything.
They often offer a completely new take on intimates.
If only their name and distribution network could
match up to their designs there would be nothing
stopping them. But who are these young brands? Why
are they worth taking a gamble on? Three talent
spotters offer their verdict on these budding new
companies and pick out their favourites.
A conference coordinated by
•Valérie Charier, Chief Editor of Créations
Lingerie
With
•the retail point of view: Caroline Bianzina,
Marketing Manager, Martine Leherpeur Conseil
•the design point of view: Sandrine Renault,
Free lance Consultant
•the expert point of view: Nicole Bernardo,
Fashion Consultant, Bon Marché
•New territories:
conquering the Russian market
With 146 million inhabitants ready for the taking,
the Russian market is dominated (90%) by foreign
brands and grows 6% annually. It is hard not to
be tempted by consumers that devote 12% of the family
budget to apparel-spending and who appreciate fine
lingerie. Intimates represent 10% of apparel turnover,
estimated at nearly USD 3 billion. But how do you
go about cracking this kind of market? What do you
need to know before attempting to penetrate the
market?
A conference coordinated by
•Mikhail Uvarov, Chief Editor of Lingerie
& Tights
With
•La Fédération: Baptiste Demay
•Coface: Constance BOUBLIL
•Parizhnka/La Parisienne: Vasilyev Anatoly,
Managing Director
•Groupe Frex: Hervé Druart, Managing
Director
•Selling in
China: what you need to know
With its racing consumption growth rates, China
attracts many European brands. This time round,
after providing an overview of the Chinese economy
and its development perspectives as well as consumer
expectations, the SIL will provide “actual
feedback” from those who have been there …
and achieved success. How do you avoid the pitfalls
when setting up in China? What do you need to know
before starting negotiations? Whose advice should
you follow? Brands and specialists offer the keys
to unlocking the Chinese market.
A conference coordinated by
•Valérie Fert, Objectif Chine
With
•Au nom de la Rose: Agnès Chung
•France Tech China: Gérard Loussignan
•Anding Company: Valérie Tamman
•Galeries Lafayette: Catherine Aymard-Yu
•Martine Leherpeur Conseil: Delphine Follorou
•Beyond borders:
what are the best strategies for making your mark
on an international scale?
What are the secrets for international success?
A globally-recognized name, collections that are
perfectly tailored to the market or a deliberately
offbeat style? Is it best to rely on a product or
a philosophy? Judging by the feedback from brands
that have achieved international success, there
is no single foolproof strategy, but rather a variety
of different options. Exemplary success stories…follow
the guide.
A conference coordinated by
•Jean-Paul Leroy, Chief Editor of Fashion
Daily News
With
•Agatha Ruiz de la Prada: Herself
•Chantelle: Emmanuelle Voisin, Brand Director
•Nuits de Satin: Ghislaine Rayer, Designer
FRIDAY
25 JANUARY 2008 - SUSTAINABLE DEVELOPMENT
•Ecology and Corporate Strategy, sustainable
production
For a number of companies, environmental and social
awareness have become key factors in developing
new strategies. Continuing production is essential
but not at any cost and not using any old methods.
What if improving and cleaning up production could
also lead to more cost-effective production? Several
companies have found ways to achieve this. By adopting
a genuinely progressive and collective approach,
companies can use social and environmental responsibility
to reconcile duties and interests.
A conference coordinated by
•Vincent David, formerly External Relations
Manager for Max Havelaar, Consultant in «public
utility relations»
With
•Eurojersey: Managing Director
•Marks & Spencer: Paschal Little, head
of technology
•Yamana ‘La fibre citoyenne’:
Hélène Sarfati Leduc, Head of the
Textile Project
•LVMH: Sylvie Bénard, the Group’s
Environmental Director
•Pricewate rhouse Cooper: Thierry Raes, Director
of the sustainable development department
•Evolution:
Lingerie trends
by Jos Berry - Concepts Paris
Presentation and highly professional overview of
international trends and macro-developments, as
well as highlights from the show’s exhibitors.
•Eco-design:
designing differently
Designing and innovating while respecting human
beings and the planet is possible, and it’s
also essential: sustainable development should be
an integral part of any innovation process. How
can we conceive and design products and services
that are innovative, high-performance, ethical and
ecologically responsible … as well as being
seductive? How can we give products “soul”
and a veritable meaning? Will eco-innovation work
in the lingerie market? How? Specialists in eco-innovation
answer your questions.
A conference coordinated by
•Dominique-Demoinet Hoste, DLD Consultant
With
•e-mergences: Eric Seulliet, FFounder and
Author of “La fabrique du future” (The
Workshop of the future)
•Eco novateur: Sauveur Fernandez, Founder
•O2France: Catherine Ronge, Director
•Ecobilan: Philippe Osset, Associate
•Lafuma: Eco-design department
•Communicating
differently: how to make sustainable seductive
How might women be portrayed in ecologically-responsible
communications? Do we need to entirely rethink the
images conveyed through advertising and media expressions
of beauty and the female body? How can we make sustainable
seductive? Can ethical approaches lead to the emergence
of new product universes? Do green aesthetics fit
into the feminine product universe? Specialists
in communication and eco-communication offer their
points of view.
A conference coordinated by
•Emilie Kremer, RChief Editor of Fashionmag.fr
With
•Eco & Co: Alexandre Pasche, FFounder
of the Agency
•Allegoria Consultants: Adeline Attia, Director
•Green is Beautiful: Laure Maud, Founder
•WWF: Jacques-Olivier Barthes, Communication
Director
•Marketing
and Summer 09 trends for the Lingerie sector
by Promostyl
The watchword for Summer 09 will be … variety!
Modern consumers want it all and they want choice!
In this context, it is essential to gain an overview
of the market in terms of products, retail and communication.
To meet this demand, Promostyl has put together
a list of their favourite colours, fabrics and shapes
for summer 2009, as well as translating key trends
using four seasonal themes: Utopia, Euphoria, Academic
and Spectacle.
•Responsible
and fair-trade lingerie - Organic and ethical: their
raison d’être
For these brands there is no doubt about it, the
ethical movement has reached even the most intimate
of products: lingerie. On the strength of their
convictions and relying on the richness of their
individual identities, they have built up an image
and gained recognition in the ethical product market.
Each has its own specialist field: organic fabrics,
fair-trade, humanitarian actions … With responsibility
as their top priority, they offer that little extra,
making their brand extremely coherent yet wonderfully
different.
A conference coordinated by
•Dominique-Demoinet Hoste, DLD Consultant
With
•PEAU-ETHIQUE: Caty Abruzzo
•G = 9.8 Sophie Young
•ALTHEANE: Alexandra Coiffé
•ECO-BOUDOIR: Jenny White
SATURDAY
26 JANUARY 2008 - LABELS
•Brand Labels
Why are brands so keen to set up shop? How do you
reconcile multi-brand distribution policies with
retail policies? Are both of these absolutely necessary?
What message should we communicate to customers?
Whether they run 1, 10 or 100 shops, four brands
explain how and why they set up these double networks.
A conference coordinated by
•Jean Samper, ac-franchise.com
With
•Lejaby: Yann Lebornec, European Sales Director
•Banana Moon: Nicolas Fouchet, Directeur export
et Michel Levy, Responsable du réseau
•Cosmétiques Lush: Emilie Auvray, Sales
Manager France
•Evolution:
Lingerie trends
by Jos Berry - Concepts Paris
Presentation and highly professional overview of
international trends and macro-developments, as
well as highlights from the show’s exhibitors.
•Franchising
FAQs, what you need to know
In partnership with AC Franchise
Franchising, franchisor, franchisee…
What does the concept of franchising involve? All
you need to know about franchising contracts, entry
fees and buying into businesses. What about master-franchisees
and multi-franchises? Respective obligations of
the franchisee and franchisor, the Loi Doubin, pre-contractual
disclosures, initial fixed royalties …all
these questions and many others are raised with
regard to franchising.
A conference coordinated by
•Jean Samper, ac-franchise.com
•Merchandising
and coordinating networks
in partnership with La Fédération
How do you implement communication tools and successfully
launch products in accordance with customers’
spending behaviour? What are the various trends
in sales structures and how can you make the most
of them?
•Marketing
and Summer 09 trends for the Lingerie
sector by Promostyl
The watchword for Summer 09 will be … variety!
Modern consumers want it all and they want choice!
In this context, it is essential to gain an overview
of the market in terms of products, retail and communication.
To meet this demand, Promostyl has put together
a list of their favourite colours, fabrics and shapes
for summer 2009, as well as translating key trends
using four seasonal themes: Utopia, Euphoria, Academic
and Spectacle.
•E-merchandising
in partnership with La Fédération
How can e-merchandising be used to attract cyber-customers
and encourage their loyalty? How can you successfully
direct your company towards e-customers and develop
customer traffic to work in harmony with existing
distribution networks?
Aconference coordinated by
•Nathalie Amory - La Fédération,
Expertise Textile
With
•Cabinet Lacroix & Sablayrolles: Liliana
NIUNIM
SUNDAY
27 JANUARY 2008 - SPECIAL BOUTIQUE
•A world of
new boutiques - Organic and ethical: the new retailers
Their concept is highly seductive: with comfortable
spaces and original atmospheres, these new types
of boutique place ethical concerns at the heart
of their product universe. Open, warm and appealing
to our different senses, these boutiques are more
than simple retail outlets. They are also meeting
places for dialogue and exchange.
A conference coordinated by
•Valérie Charier, Chief Editor of Créations
Lingerie
With
•Ethic et Chic à Toulouse: Christophe
Gille
•AGG Bootik à Lille: Ann Gisèle
Glass
•Zebrur’s à Paris: Thérèse
Fisher
•From independent
trading to franchising
in partnership with the Observatoire de la Franchise
Does lingerie franchising represent a potential
opportunity in an ever more concentrated retail
context?
In a profession where the know-how of specialist
multi-brand retailers is important, it constitutes
an advantage for the future franchisee and a guarantee
for the future franchisor!
Legitimacy of the sector, availability of fashion
tools, … what is the actual situation? Advantages
and disadvantages…
A conference coordinated by
Samuel Burner, Journalist at L’Observatoire
de la Franchise
With
•Yves Sassi, Director and founder of l’Observatoire
de la Franchise and co-author of the Livre Blanc
de la Franchise
•Lucky winner
of «christmas shopwindows»
prize draw by Créations Lingerie |
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