'Men’s underwear takes the upper hand'
The time when men left it up to women to choose their underwear is a distant memory! Today, men are not only staking their claim to this weapon of seduction, they are also on the look out for complementary products: bags, jewellery, cosmetics and accessories.

BEGUIN, BJORN BORG, BRUNO BANANI, FRANK DANDY SUPERWEAR, FRUIT OF THE LOOM, GIULIO, GO SOFTWEAR, GREGG, HOM, IMPETUS, JIL, LES GARÇONS, OLAF BENZ, UDY, ZIMMERLI…